Facebook recently changed their guidelines regarding contests and giveaways for Facebook Pages. The new change allows Page Admins the ability to run contests without the need for a 3rd Party Contest App. What does this mean? Facebook Admins can now run contests directly in the Timeline through a simple status update.
There is no doubt that the lowered barrier of entry is a huge win for Marketers big and small alike. With the elimination of Tabs, placements in the Timeline have become the main spot for interacting with fans – replacing custom Facebook Apps that were popular a few years back. While it’s easier to run and administer these contests now, Facebook Admins still need to legally pick a winner.
Enter the free tool FB Flash.
FB Flash, once hooked to your Facebook account through simple permissions, can automatically and randomly choose a winner while keeping you within Contest Guidelines. The app simply counts each user that liked/commented on the post and picks a winner randomly.