Facebook Ads And Shopify Expert
There are dozens of marketing tools that you are probably already using to monitor your own performance, but there are plenty of good reasons to see what your competitors are doing too. Whether its for inspiration, to get a leg up on competition, or just to be nosey, here are some awesome search strings you […]
A new measurement tool announced by Facebook on January 27th, 2014 will allow marketers to truly determine the reach and effectiveness of their Facebook Ads Campaign as a whole. Lift Measurement is basically a metric that determines additional reach and/or sales caused by an ad’s effect throughout a lifetime of that ad. It’s a different […]
Facebook has allowed Internet Marketers to access and reach a gigantic population, but what good does it do you if its not the right audience? Here are 5 ways to optimize your Facebook ads to make sure you are getting the biggest bang for your buck: 1. Test Different Images: Images are the number one […]
The Super Bowl is “Christmas Day” for advertisers, its one of the only times you will hear about people watching something just for the commercials. Advertisers spend months brainstorming how to reach their target audience for the “Big Game” and Facebook may have just changed the strategy altogether. Your Facebook Ads Strategy now has an […]
Facebook offers a suite of built-in tools to help marketers identify, analyze, and ultimately reach their target audience. For Facebook Marketers looking to go the extra mile in audience research, these three free tools are great ways to identify and define exactly who should make up your target audience. 1. Google Social Analytics: Google Analytics […]
Typically, when Facebook advertisers use Conversion Pixels, they see when the pixels were fired. Recently, Facebook made it possible to see when the pixels were fired, the time the pixel was fired, the referral for the pixel and the device from which the pixel was fired. If you’re a Facebook Marketer, more data = higher […]