The Super Bowl is “Christmas Day” for advertisers, its one of the only times you will hear about people watching something just for the commercials. Advertisers spend months brainstorming how to reach their target audience for the “Big Game” and Facebook may have just changed the strategy altogether. Your Facebook Ads Strategy now has an easy way to reach this audience.
Facebook’s new “Big Game” targeting segment enables advertisers to reach people based on real-time conversations related to the Super Bowl. In the past, advertisers targeted by interest, for example, Seattle Seahawks, or football. This new tool allows you to include people beyond just football fans, including liking, commenting and sharing topics surrounding the game.
The segment will be updated frequently to include the growing and changing topics being engaged in. Now your ads can reach people connecting about content related to tailgating, recipes, football ticket purchases, TV commercials and other topics regarding the game.
The new segment is available now for all US Facebook Marketers.