Back on Valentines Day 2014, 1 million people in the US changed their relationship status on Facebook. 146,000 people changed their status to engaged, 339,000 people changed their status from “In a relationship” to “Single”, and 335,000 people changed their status from “Single” to “In a relationship”. Facebook is the place for Valentines PDA in all its forms, take advantage of what it has to offer over these next few weeks with an integrated Facebook Ads Campaign.
Connect with Newly Engaged: The weeks following Valentines Day are the perfect time to reach out to newly engaged couples, as well as the some 2.6 million other engaged couples on Facebook. Engaging with these newly engaged is not just a one time deal, you can become a potential partner through the entire wedding journey which normally spans about 14 months.
Gift Seeking Men: Nearly 8 out of 10 people who talk about Valentines Day gifts on Facebook are men ages 18 to 44, so take advantage of the days leading up to Valentines Day and connect with these gift hunting shoppers.
Share The Love: Valentines Day is not just for couples, Facebook is also a place where love is declared for friends, family and everyone we hold close. Reach out to the millions of Americans who are not in a romantic relationship with uplifting reminders to celebrate the many kinds of love.
