Facebook has many tools to help marketers track how relevant their ads are and over the next week they will be adding one more to their repertoire. A visible metric score will now appear in ads reporting based on the positive and negative feedback received from the target audience. Positive indicators vary depending on the ad’s objective, but may include video views, conversions, etc. The more people hide or report an ad, the lower the score will be.
Marketers should use relevance scores as a way to reach audiences at lower cost, and to test and learn about your ad creative and ad targeting. To get started using your ad scores, head to Ads Manager and add the relevance score tab to your ads report.
Although another helpful tool, relevance scores are not an end unto itself, and should not be used as the primary indicator of an ad’s performance. Metrics like CTR, CPM, and Reach are other vital metrics to any Facebook Ads Campaign.