Facebook Ads And Shopify Expert
Many people are familiar with Facebook ad targeting, but did you know you can target any organic post to a certain demographic? With the decline in Facebook page reach, post targeting may be a feature you need to start using to get your posts in front of the right audience. To use targeting on a […]
vWith more than 2 millions business already advertising on Facebook, gaining an audience’s attention is getting harder by the day. Here are a few tips to focus on when setting up your ad campaigns. • Buyer Personas: Often times online retailers try to attract as many people as possible. This is actually working against them, […]
In November 2014 Facebook identified three offenses that will leave a brand in danger of losing its organic reach. 1. Posts that solely push people to buy a product or install an app 2. Posts that push people to enter promotions and sweepstakes with no real context 3. Posts that reuse the same exact content […]
As part of its Q4 earnings call, Facebook announced that 3 billion videos are viewed on its site each day. However, many marketers are still struggling with how they can maximize the platform. Here are a few pointers: 1. The 3 second rule: Facebook defines a video view as a view of three seconds or […]
Selecting a call to action buttons requires considering your target audience as well as your link objective. What will users be required to do after clicking on the button? Who are the users? Page followers? Qualified leads? There are many different call to actions buttons you can chose from, so understanding how users react to […]
Facebook has recently linked up with a social data provider, DataSift to roll out a new tool that will allow marketers to examine users, posts and actions related to a given topic or product discussion. This can be a pretty useful tool for Facebook Ads research. Topic Data will allow marketers to use the information […]
In an effort to make audience data even more meaningful for businesses, Facebook has updated the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This new change will improve insights on the people who actively follow their Page and makes it easier for businesses to find people […]
Users beware, there is a new Facebook Scam going around asking users to verify their accounts. It shows up as a notification like the one below, and once granted access, allows the hijacker full control of the page. If you have any doubts at all about the source of the page verification message you’ve received, […]
After 4 years of waiting, Facebook was recently granted a patent entitled “identify influencers and experts in a social network”. It is a method of discerning which influencers are the most effective and then directly targeting them, charging companies a substantial amount of money on the process. In simpler terms, really really really effective Facebook […]
1. Creative Control: Advertising your business on Facebook is a great way to avoid ad fatigue. You have the flexibility to try new creative whenever you please and go to market with new images quicker with less work. 2. Enhanced Targeting: Facebook Ads has a tool called look-alike audiences to help find similar customer base, […]