Facebook has recently linked up with a social data provider, DataSift to roll out a new tool that will allow marketers to examine users, posts and actions related to a given topic or product discussion. This can be a pretty useful tool for Facebook Ads research.
Topic Data will allow marketers to use the information collected to make informed decision on how to market their products as well as other channels that the users may be talking about.
The tool have been rolled out to select advertisers but will be available to the US shortly.
Make sure to look out for Topic Data and contact us today for more ways to gather information on your target market.
The Facebook Firehose Finally Opens Up A Little