Many people are familiar with Facebook ad targeting, but did you know you can target any organic post to a certain demographic? With the decline in Facebook page reach, post targeting may be a feature you need to start using to get your posts in front of the right audience.
To use targeting on a post, select the little target icon under the post.
You can target posts to users with specific interests although they are more limited than with ads it is still very useful. In addition to that you can target the general demographics like gender, age, relationship, educational status, location and language.
If you don’t have the targeting option on your page you can enable it by going into your page settings and clicking on the General tab on the left sidebar. Select Targeting and Privacy for Posts and check “allow targeting and privacy options when I create posts on my page”. Save your changes.
So go check it out, you have nothing to lose since its free! If you have questions on how to target more specifically contact us today!