When it comes to targeting Generation X users with Facebook Ads, marketers assume the best way to reach them is on mobile. A recent study shows that may not be the case. As the info graphic below shows, device usage varies from generation to generation based upon what the activity is.
Facebook marketers need to have a more granular understanding of how activity and type of content dictates preferences for screen usage in order to make a truly effective and efficient marketing strategy.
Although Millennials are the first generation to push the envelope on mobile shopping, they still reach for their laptops for some categories depending on time and the importance of the task.
So before you go putting all your eggs in the mobile basket, consider how your consumers engage with your category and optimize accordingly. And if you’re thinking about selling phone cases… you’re probably going to have a good time.
