9 Email Marketing Segments To Focus On For eCommerce

Email Marketing is a super important piece of your eCommerce strategy. Segmenting your audience makes email marketing INCREDIBLY EASY!

Here are 9 Key Segments

1. 30-day Engaged – Opened an email in the last 30 days.
   Ideal for maintaining high open rates and engagement.
2. 120-day Engaged – Opened an email in the last 120 days.
   Useful for big events or discounts targeting casual fans.
3. 7-day Active – Active on the site in the last week.
   High buying intent, suitable for time-sensitive offers.
4. 30-day Active – Active on the site in the last month.
   Requires messaging that handles objections and promotes the product’s value.
5. Purchased at Least Once – Have made at least one purchase.
   Reliable for feedback on new products and discounts.
6. Localized Subscribers – Identified by city or state via IP data.
   Useful for location-specific promotions or notifications.
7. VIP Customers – Purchased three times or spent 5x AOV.
   Should receive early access to deals and special offers.
8. Likely GenderedI – dentified as likely male or female.
   Effective for gender-specific campaigns like Valentine’s Day.
9. Recent Subscribers – Joined the list in the last 14 days.
   Need education on products and brand culture.