Facebook has very quickly emerged as the most effective medium to acquire users who are engaged and loyal, but you need to understand why your campaign is performing or not in order to keep costs at a minimum. For those looking to acquire leads with Facebook Ads, three new insights will help Facebook Marketers dial in their targeting and ad creative. These new ad insights are effectively Facebook’s own Google AdWords-esque Quality Score.
Often Facebook rolls out functionality without telling anyone but its closest partners. Slowly, new functionality leaks into the Power Editor ad platform and it takes even longer for new stuff to get into their consumer-grade ad interface.
Recently we took a new look at Facebook’s ad platform discovering three new data points.
• Relevance Score: A rating on a scale of 1 to 10, based on how well the audience is responding to the ad. This is calculated after ads receive 500 impressions
• Positive Feedback: Ratings of low, medium or high based on the number of times Facebook users performed the desired actions (likes, shares, website visits).
• Negative Feedback: Ratings of low, medium or high bases on the number of times Facebook users hide ads or choose not to see ads from brands.
At this time, it’s unknown whether Facebook is, or will be, taking these “quality scores” into consideration for their ad algorithm. Regardless, Facebook’s version of AdWords’ quality score offers marketers a more detailed look at how their ads are performing in order to get the most out of Facebook Marketing Strategy. Tell us, do you have access to these statistics?