vWith more than 2 millions business already advertising on Facebook, gaining an audience’s attention is getting harder by the day. Here are a few tips to focus on when setting up your ad campaigns.
• Buyer Personas: Often times online retailers try to attract as many people as possible. This is actually working against them, generic ads are irrelevant to almost everyone. Make sure to identify buyers personas and create ads that meet their needs and problems. Once you come up with your ideal customer based on market research and data about existing customers, bring it to life! Their are many places that can help you create a semi-fictional representation of your idea customer that will resonate with your target audience.
• Prequalify Your Leads: Don’t let curiosity clicks drive up your costs. Make sure to display a products price, list target market in ad copy and mention shipping destinations and other conditions of purchase to filter out the lookie loos!
• Offer Incentive to Click on Your Ad: Their are some simple techniques to gently inform the procrastinators of consequences of holding off and push them to take action now. You can do things like mention available stock, offer a time limited promotion, use urgency evoking phrases like limited time, only, hurry, last chance, today only.
• Use the AIDA Model to Improve Ad Copy: Attention, Interest, Desire, and Action. Write a headline the grabs your audiences attention. Describe the benefit of the product. Provide reason to click. Close the ad with a call to action.
If you feel that your ads don’t deliver the ROI you expected, try working on the above techniques. If you still have questions, make sure to contact us today for further information on increasing ROI!