Facebook’s new feature, Place Tips, provides users with location based recommendations that appear at the top of news feeds whenever you are in close proximity to a location where the feature is active. The feature will include an info card with quick facts related to that business and if a users Facebook friend has been geotagged for that location, the friends photo will appear along with the friends post if it was relevant to that business.
Here are a couple of tips that you need to know about Place Tips for your Facebook advertising campaign.
• Make sure that your Facebook page is up to date with all the pertinent information like our address and other location related information.
• Place Tips will chose the content to show to users, so make sure to supply a steady stream of fresh content to gain a competitive edge.
• Use rewards to encourage customers to check in on Facebook.
Although Facebook has indicated that it does not plan to use the new feature for placing ads just yet, they stipulated they may explore the option in the future. Place Tips has the potential to drive this rapidly evolving digital marketing trend so make sure your business is prepared.
For more information on how to get your business’s Facebook page in front of relevant users, contact us today!