Facebook Ads And Shopify Expert
Users beware, there is a new Facebook Scam going around asking users to verify their accounts. It shows up as a notification like the one below, and once granted access, allows the hijacker full control of the page. If you have any doubts at all about the source of the page verification message you’ve received, […]
After 4 years of waiting, Facebook was recently granted a patent entitled “identify influencers and experts in a social network”. It is a method of discerning which influencers are the most effective and then directly targeting them, charging companies a substantial amount of money on the process. In simpler terms, really really really effective Facebook […]
1. Creative Control: Advertising your business on Facebook is a great way to avoid ad fatigue. You have the flexibility to try new creative whenever you please and go to market with new images quicker with less work. 2. Enhanced Targeting: Facebook Ads has a tool called look-alike audiences to help find similar customer base, […]
Last November Facebook conducted an eight day study, two four day phases, where they tested three sequencing strategies in both desktop and mobile News Feeds. Each group was targeted with a single ad, either a video or photo: • Video ad followed by photo ad (photo is the same as the thumbnail of the video) […]
With 2 million active advertisers on Facebook, the social media giant launched an App to better serve the profound mobile advertiser base managing their ads from their smartphones. Facebook Ads Manager is available on iOS and allows users to easily: • Create New Ads – with the simple to use interface you can design ads […]
When an ad is served, it means that a publisher has told its system to deliver an ad. The ad can be shown in a place where a lot of people see it, like on a website homepage, or it can appear further down at the bottom of the page where no one sees it. […]
Facebook has many tools to help marketers track how relevant their ads are and over the next week they will be adding one more to their repertoire. A visible metric score will now appear in ads reporting based on the positive and negative feedback received from the target audience. Positive indicators vary depending on the […]
Cinemagraphs are still photographs in which a minor and repeated movement occurs. You might know them by another name… GIFs! They wbecame popular in the advertising world over the past two years or so and Facebook is roll out their own ad product featuring good old GIFs. The new ads are strangely entrancing, enough to […]
To help business continue to drive conversions, Facebook announced two new enhancements that make marketing on Facebook even more powerful. Get ready, this new ad type is a game changer! Facebook now allows marketers to provide multiple offsite links to showcase multiple products at once, in one Facebook Ad. Multi-product ads allow you to showcase […]
Back on Valentines Day 2014, 1 million people in the US changed their relationship status on Facebook. 146,000 people changed their status to engaged, 339,000 people changed their status from “In a relationship” to “Single”, and 335,000 people changed their status from “Single” to “In a relationship”. Facebook is the place for Valentines PDA in […]