Facebook Ads And Shopify Expert
Getting your Facebook Ads in front of a very precise and motivated segment of an audience is the ultimate goal for Marketers. Here are a few powerful Facebook Ad Strategies that you may not be using. 1. Recent Purchasing Behavior: Our spending habits provide vital information for companies that are attempting to tailor their products […]
In 2013, Facebook introduced changes to their Graph Search Feature to give answers to natural language queries, like Pages About The New York Yankees. Graph search operates by use of a search algorithm similar to traditional search engines such as Google. However, this feature is distinguished as a semantic search engine, searching based on intended […]
There are dozens of marketing tools that you are probably already using to monitor your own performance, but there are plenty of good reasons to see what your competitors are doing too. Whether its for inspiration, to get a leg up on competition, or just to be nosey, here are some awesome search strings you […]
A new measurement tool announced by Facebook on January 27th, 2014 will allow marketers to truly determine the reach and effectiveness of their Facebook Ads Campaign as a whole. Lift Measurement is basically a metric that determines additional reach and/or sales caused by an ad’s effect throughout a lifetime of that ad. It’s a different […]
Facebook has allowed Internet Marketers to access and reach a gigantic population, but what good does it do you if its not the right audience? Here are 5 ways to optimize your Facebook ads to make sure you are getting the biggest bang for your buck: 1. Test Different Images: Images are the number one […]
The Super Bowl is “Christmas Day” for advertisers, its one of the only times you will hear about people watching something just for the commercials. Advertisers spend months brainstorming how to reach their target audience for the “Big Game” and Facebook may have just changed the strategy altogether. Your Facebook Ads Strategy now has an […]
Facebook offers a suite of built-in tools to help marketers identify, analyze, and ultimately reach their target audience. For Facebook Marketers looking to go the extra mile in audience research, these three free tools are great ways to identify and define exactly who should make up your target audience. 1. Google Social Analytics: Google Analytics […]
Typically, when Facebook advertisers use Conversion Pixels, they see when the pixels were fired. Recently, Facebook made it possible to see when the pixels were fired, the time the pixel was fired, the referral for the pixel and the device from which the pixel was fired. If you’re a Facebook Marketer, more data = higher […]
Facebook Page Admins will soon be able to choose from seven different Call To Action (CTA) buttons, giving marketers a new way to drive traffic directly to their site or app. These buttons, which will sit on top of the page’s cover photo, are a welcome addition to almost any Facebook Ads Strategy. The seven […]
Facebook has recently responded to requests for better targeting and more intelligence by introducing ways to target posts, remove posts that are no longer relevant, and identify popular link that you haven’t shared on your page. These new features will be nice additions to your Facebook Marketing Strategy. Interest Targeting: Allows you to target smaller […]