Facebook Ads And Shopify Expert
To acheive the greates return on your Facebook advertising investment, you need to understand your target audience. Use the following tips to keep your cost per click low and conversion rates high. 1. Research Audience Data: Using the search tool bar, type the phrase “pages likes by people who like X page”. This will allow […]
Things change pretty quick in the Facebook world and marketers need to keep up with the rapid growth. In 2008 when the first social media network was “just a passing fad” there were about 50 million users. Today thee are nearly 1.4 billion users worldwide. The USA and Canada is now just a subset of […]
Are you ready for self-serve advertising on Instagram? The below screenshot was taken today, showing the Facebook Ads Manager’s newest placement option: Instagram. Apparently, this was a bug in Facebook’s system and should not have been rolled out. The new placement was quickly removed, but this is hard evidence that Instagram Ads are coming. This […]
There are plenty of states relating to Facebook advertising but most are meaningless for a business owner advertising on Facebook. Here are a few statistics that will put your advertising strategies in perspective and help you make better decisions regarding Facebook Marketing. 1. Relevance Score: Relevance Scores affect Facebook’s willingness to display your ad in […]
Here are some very easy fixes to increase Facebook ad conversion rates without simply increasing as spend. The best part is they are quick and easy to implement. 1. Target followers of similar brands: Find specific brands that share your customer base. By targeting their customer base you can find out more details about your […]
Retargeting. If your not using, you are losing out on ALOT of money. Retargeting is showing ads to people that have already been to your website but haven’t converted yet. These people are very likely to visit again and buy, but your job now is to keep your brand and positioning at the top of […]
In order to understand if your Facebook advertising is working, you need to understand split testing. Use these basic tips below to recognize what’s working and what’s not to ultimately improve your campaigns ROI. For a split test to be reliable, ever ad you’re testing will need to generate a good amount of data. Testing […]
When it comes to targeting Generation X users with Facebook Ads, marketers assume the best way to reach them is on mobile. A recent study shows that may not be the case. As the info graphic below shows, device usage varies from generation to generation based upon what the activity is. Facebook marketers need to […]
At this point in the game, we realize that if your not paying for Facebook ads, the likelihood of a small business getting in front of its target audience isn’t high. The good news is, if you’re willing to pay just a little, there are a number of steps you can take in creating your […]
A recent study of 125 agencies, brands and publishers found that 87 percent said they are planning to run Facebook video ad campaigns, knocking YouTube out of the leader position in video advertising. The power of Facebook’s in-stream video ad placements has made it the video advertising platform of 2015. The study also showed the […]
