Facebook Ads And Shopify Expert
In November 2014 Facebook identified three offenses that will leave a brand in danger of losing its organic reach. 1. Posts that solely push people to buy a product or install an app 2. Posts that push people to enter promotions and sweepstakes with no real context 3. Posts that reuse the same exact content […]
As part of its Q4 earnings call, Facebook announced that 3 billion videos are viewed on its site each day. However, many marketers are still struggling with how they can maximize the platform. Here are a few pointers: 1. The 3 second rule: Facebook defines a video view as a view of three seconds or […]
Facebook has recently linked up with a social data provider, DataSift to roll out a new tool that will allow marketers to examine users, posts and actions related to a given topic or product discussion. This can be a pretty useful tool for Facebook Ads research. Topic Data will allow marketers to use the information […]
In an effort to make audience data even more meaningful for businesses, Facebook has updated the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This new change will improve insights on the people who actively follow their Page and makes it easier for businesses to find people […]
After 4 years of waiting, Facebook was recently granted a patent entitled “identify influencers and experts in a social network”. It is a method of discerning which influencers are the most effective and then directly targeting them, charging companies a substantial amount of money on the process. In simpler terms, really really really effective Facebook […]
With 2 million active advertisers on Facebook, the social media giant launched an App to better serve the profound mobile advertiser base managing their ads from their smartphones. Facebook Ads Manager is available on iOS and allows users to easily: • Create New Ads – with the simple to use interface you can design ads […]
Facebook has many tools to help marketers track how relevant their ads are and over the next week they will be adding one more to their repertoire. A visible metric score will now appear in ads reporting based on the positive and negative feedback received from the target audience. Positive indicators vary depending on the […]
In 2013, Facebook introduced changes to their Graph Search Feature to give answers to natural language queries, like Pages About The New York Yankees. Graph search operates by use of a search algorithm similar to traditional search engines such as Google. However, this feature is distinguished as a semantic search engine, searching based on intended […]
There are dozens of marketing tools that you are probably already using to monitor your own performance, but there are plenty of good reasons to see what your competitors are doing too. Whether its for inspiration, to get a leg up on competition, or just to be nosey, here are some awesome search strings you […]
A new measurement tool announced by Facebook on January 27th, 2014 will allow marketers to truly determine the reach and effectiveness of their Facebook Ads Campaign as a whole. Lift Measurement is basically a metric that determines additional reach and/or sales caused by an ad’s effect throughout a lifetime of that ad. It’s a different […]