Facebook Ads And Shopify Expert
In 2013, Facebook introduced changes to their Graph Search Feature to give answers to natural language queries, like Pages About The New York Yankees. Graph search operates by use of a search algorithm similar to traditional search engines such as Google. However, this feature is distinguished as a semantic search engine, searching based on intended […]
There are dozens of marketing tools that you are probably already using to monitor your own performance, but there are plenty of good reasons to see what your competitors are doing too. Whether its for inspiration, to get a leg up on competition, or just to be nosey, here are some awesome search strings you […]
Facebook has allowed Internet Marketers to access and reach a gigantic population, but what good does it do you if its not the right audience? Here are 5 ways to optimize your Facebook ads to make sure you are getting the biggest bang for your buck: 1. Test Different Images: Images are the number one […]
The Super Bowl is “Christmas Day” for advertisers, its one of the only times you will hear about people watching something just for the commercials. Advertisers spend months brainstorming how to reach their target audience for the “Big Game” and Facebook may have just changed the strategy altogether. Your Facebook Ads Strategy now has an […]
Facebook offers a suite of built-in tools to help marketers identify, analyze, and ultimately reach their target audience. For Facebook Marketers looking to go the extra mile in audience research, these three free tools are great ways to identify and define exactly who should make up your target audience. 1. Google Social Analytics: Google Analytics […]
Typically, when Facebook advertisers use Conversion Pixels, they see when the pixels were fired. Recently, Facebook made it possible to see when the pixels were fired, the time the pixel was fired, the referral for the pixel and the device from which the pixel was fired. If you’re a Facebook Marketer, more data = higher […]
Facebook Page Admins will soon be able to choose from seven different Call To Action (CTA) buttons, giving marketers a new way to drive traffic directly to their site or app. These buttons, which will sit on top of the page’s cover photo, are a welcome addition to almost any Facebook Ads Strategy. The seven […]
Facebook’s Website Custom Audiences (WCA) tool is an impressive new development in the Facebook Advertising Ecosystem. If you are not using it, you are missing out on an incredibly powerful tool. Seriously… if you’re not using Custom Audiences in your Facebook Marketing Strategy, you need to read this and take action today. Custom Audiences makes […]
How much is too much? According to a new infographic by sumall.com, there are best practices to the lengths of your Tweets, Facebook Posts, YouTube Videos, and more. Check it out:
Facebook is all about their users – all 1.5+ Billion of them, so it’s no surprise that they look to enforce rules and regulations that preserve a high-end user experience. For Facebook Marketing Experts, that means keeping up with an ever-changing landscape of rules, guidelines, and tactics. The quickest way to stop a marketer dead […]