Facebook Ads And Shopify Expert
There are plenty of states relating to Facebook advertising but most are meaningless for a business owner advertising on Facebook. Here are a few statistics that will put your advertising strategies in perspective and help you make better decisions regarding Facebook Marketing. 1. Relevance Score: Relevance Scores affect Facebook’s willingness to display your ad in […]
In order to understand if your Facebook advertising is working, you need to understand split testing. Use these basic tips below to recognize what’s working and what’s not to ultimately improve your campaigns ROI. For a split test to be reliable, ever ad you’re testing will need to generate a good amount of data. Testing […]
Facebook groups can support your community building and marketing efforts in a number of ways. 1. Create a Community Around an Event: Holding a seminar or a special giveaway for people who sign up? Creating a group around the event is a great way provide a space for members to interact with each other, get […]
Many people are familiar with Facebook ad targeting, but did you know you can target any organic post to a certain demographic? With the decline in Facebook page reach, post targeting may be a feature you need to start using to get your posts in front of the right audience. To use targeting on a […]
Selecting a call to action buttons requires considering your target audience as well as your link objective. What will users be required to do after clicking on the button? Who are the users? Page followers? Qualified leads? There are many different call to actions buttons you can chose from, so understanding how users react to […]
Getting your Facebook Ads in front of a very precise and motivated segment of an audience is the ultimate goal for Marketers. Here are a few powerful Facebook Ad Strategies that you may not be using. 1. Recent Purchasing Behavior: Our spending habits provide vital information for companies that are attempting to tailor their products […]
Facebook has recently responded to requests for better targeting and more intelligence by introducing ways to target posts, remove posts that are no longer relevant, and identify popular link that you haven’t shared on your page. These new features will be nice additions to your Facebook Marketing Strategy. Interest Targeting: Allows you to target smaller […]
Facebook’s Website Custom Audiences (WCA) tool is an impressive new development in the Facebook Advertising Ecosystem. If you are not using it, you are missing out on an incredibly powerful tool. Seriously… if you’re not using Custom Audiences in your Facebook Marketing Strategy, you need to read this and take action today. Custom Audiences makes […]
Just released for 2015 – the totally updated Facebook Cheat Sheet including all image sizes, dimensions, and guidelines. If you’re a Facebook Marketer, save this cheat sheet ASAP! Included below is the Facebook Cover Photo Dimensions, Facebook Profile Photo Dimensions, Photo Post Ad Sizes, and much more.
The term expert or ninja gets thrown around a lot these days. It seems like everyone and their dog wants to pitch themselves as a social media expert. I like to put up or shut up, so here’s just a few of my current campaigns running as of early December 2014. ALL of these ads […]